As 2022 beckons, the Salesforce ecosystem is in a transitional state of flux that may very well redefine everything you know about it. The only constant in its ever-changing landscape is the significance of DATA & how well you can leverage it to get the best results. In fact, data’s valuation to the enterprises has further increased over the past few years, with the advent of digital transformation. But this digital revolution has also forced enterprises to change the way they work.
Interestingly, when faced with the rapid renewal of their operational data, the constantly transforming strategies, & the surge in technological innovations; most organizations soon develop a paradoxical approach to the management of the data in Salesforce. And the most basic principle of data management in Salesforce is the long-term protection of data while maintaining seamless accessibility. This has, in turn, exponentially increased the need for compliant & flexible data archiving.
Streamlining the Data Management Processes in Salesforce
When thinking of 2022, it’s important to note that traditional long-term data storage solutions, like dedicated hardware silos & such, have nearly failed in front of the rapid data growth Salesforce users have witnessed in the previous years. Therefore, most Salesforce enterprises are confronted with significant challenges in managing, storing, & protecting their data. The entire process becomes even more frustrating when the following factors are taken into account:
Rapid Digital Transformation
To meet with the ever-evolving market trends & to meet with the increasing customer expectations, Salesforce enterprises are using digital technologies to transform their existing traditional & non-digital business processes and services. This rapid onset of the era of digital transformation has completely altered the way businesses operate & manage their data, which is at the core of this transformation. This means more data is generated than ever before, which then has to be stored & managed properly.
Increase in Cloud Services Adoption
It’s a no-brainer that with the advent of digital transformation, more & more enterprises have turned towards adopting different cloud services. With over 94% of the companies already using cloud services, it’s expected that, by 2025, the data stored in the cloud will exceed 100 zettabytes*. It’s also important to note that while cloud services adoption was already expanding rapidly before the pandemic, urgent changes to business operations caused enterprises to adopt these services at an even greater rate.
Role of Analytics & Reporting
The massive volume of data in Salesforce is put to good use & is often supplemented by running analytics on it. In the rapidly changing market, data analytics has become a crucial process as it helps businesses optimize their performances, reduce operational costs, make better business decisions, & also determine customer satisfaction. Generating meaningful reports from this analysis is again key to the success & business intelligence of the company. To perform better data analytics & produce more insightful reports, enterprises need to have a massive volume of data in their arsenal.
Rise of Customer 360
In addition to Salesforce, enterprises also make use of various other applications & services (AppExchange solutions), all of which generate massive volumes of data themselves. Data unification becomes a major challenge which is the prime reason for the emergence of Salesforce’s Customer 360 tool. Since it enables companies to create a consolidated view of their customers, enterprises use it to have quick, seamless, & personalized interactions with their customers. With the rapidly changing market & customer expectations, Customer 360 is definitely something to look out for in 2022.
Increased Need for Compliance
As data continues to expand, so are the number of privacy rules & regulations that add complexity to the regulatory compliance operations in Salesforce enterprises. According to Gartner’s 2021 Hype Cycle for Privacy, nearly 75% of the world’s population will have its personal information covered under privacy regulations by the year 2024. With new compliance regulations setting down rules for the collection, storage, & processing of data in Salesforce, enterprises need solutions for long-term retention of the data.
How Data Archiving Fits into the Scheme of 2022
Taken in aggregate, all the above factors further complicate the manner in which data is handled & managed in Salesforce, making data management in 2022 seem like a fairly daunting task. However, the solution to these pertinent demands is easier than you think. For this, all Salesforce organizations have to do is adopt comprehensive data archiving strategies.
Though it requires no introduction, data archiving is the practice of shifting infrequently accessed data to low-cost storage repositories, primarily for the purpose of long-term data retention and/or regulatory compliance. Being the important aspect of an enterprise-grade data management strategy for Salesforce, data archiving is aimed at reducing data storage costs, simplifying data analytics & reporting, optimizing the storage space, & ultimately improving the compliance processes & performance.
Step into the Future of Data Archiving with DataConnectiva
The persistent need to adopt comprehensive data archiving techniques for efficient data management in Salesforce for 2022 & beyond can be satiated by implementing our enterprise-grade data archiving solution, DataConnectiva in the Org. This one of its kind application helps enterprises efficiently meet their data archiving needs in Salesforce by letting users automatically archive their legacy data into different external databases (Postgres, Redshift, MySQL, MSSQL, Oracle) by leveraging various platforms (AWS, Azure, Heroku, GCP, On-premise); without even using any additional integration tool.
Connected Content: DataConnectiva: More than your Best Salesforce Archiving Experience
In addition to providing the standard data archiving experience, DataConnectiva also allows its users to leverage different BI tools (Tableau, Qlik Q, Power BI, etc) to generate powerful & highly customized data analysis reports. Users can also view and access all their archived data right from Salesforce UI as well as perform global search on the archived data. The app can also handle & process large volumes of data (perfect for the data boom in 2022) very quickly (1 million records in 100 minutes). Using DataConnectiva, users can also easily restore their archived data.
So, now you see that using DataConnectiva to take care of your data archiving needs in Salesforce comes with its own set of additional benefits. This is especially important considering the rapid technological advancements expected to be made in 2022. When competency & efficiency will be of utmost importance the next year, users that leverage our solution will definitely be rewarded. Therefore, do much more with DataConnectiva & look beyond the horizon of normal data archiving.
To learn more about how DataConnectiva can help you meet 2022’s challenges head-on or discuss your unique data management use case, please get in touch with us.